Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists several other countries where the product can be acquired. The company, located in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the appearance and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise to that of a cigarette, and smokers around the globe have embraced the new product with both hands.
The Element Vape Coupon Puff Bar was launched in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the website still lists several countries where the product is not available. On the list of countries list is the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. isn’t the only country where in fact the Puff Bar cannot currently be purchased. According to the website, there are no plans to release the product in the U.S., although it remains the goal of the company to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole had been discovered before the product was launched in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it could be problematic for manufacturers to ship their products into the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs include a level of nicotine that’s too high to be healthy. They also fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It generally does not contain any nicotine and only contains a small amount of propylene glycol, an ingredient that is commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to remove nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between your smoker’s mouth and the merchandise, thus eliminating the chance for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to hold the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration are still examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to market their products predicated on names that not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound much like well-known brands without developing a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance does not appear to have hindered the company from selling the products to the general public.
The lack of health or warning letters on all the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have turned to electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. In order to reduce the selling point of the puff bar to teens, manufacturers should include more health-related language on their marketing materials.